About us

TAKING THE SHAME AND BLAME OUT
of the weight loss game

We started Fella because men were often overlooked in weight loss conversations. The treatment options that did exist ranged from fad diets to gimmick workouts—so we used science to make a Health Repair System that treats the root cause.

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our mission

We’re here to help men live longer, happier, more purposeful lives. We want them to be there for all of life’s important moments, from dancing with daughters at weddings to learning the latest viral dance to embarrass her in front of her friends today.

Our Medical Team

Dr. Rafid Fadul MD, MBA

Board-certified pulmonologist, intensivist and internal medicine physician. Previously the CMO of Wheel. MBA and MD from John Hopkins University

President of Fella Health

Theresa Vergara NP

Theresa is a Certified Nurse Practitioner with a Doctorate in Nursing from Columbia University. She also has a Masters in Human Nutrition, focused on the interplay between sleep and food intake.

Fella Provider

Kelsey Adams NP

Kelsey is a Family Nurse Practitioner with a BA from Stanford & Masters of Nursing from UCSF. She’s had previous clinical & ops exp at several early-stage SF healthcare startups in weight management & men’s health, as well as being a very early NP at a unicorn primary care startup (Forward).

Fella Provider

Our Coaching Team

Dr Becky Richards PhD CPsychol

Becky did Postdoctoral research at the University of Cambridge, focused on the development of scalable psychological interventions for obesity. She led the development of a digital ACT-based intervention to tackle obesity during Covid. Before that, she completed her PhD in Health Psychology, and has a Masters from University College London. Alongside her PhD, Becky is a Chartered Health Psychologist for adult obesity. Becky is also a Trustee for the Association for the Study of Obesity (ASO).

Fella Psychologist

Dr. Dana Shafir Phd

Dana has a BA, MA, and PhD in Counseling Psychology with a background in the clinical setting as a counselor and psychotherapist, and transitioned full time into health coaching in 2019. She is a licensed therapist in Texas, and has certifications in nutritional therapy, personal training, and health coaching.

Fella Coach

Joanna Ortiz

Joanna is a registered Nurse Practitioner and certified personal trainer with 10 years experience in the health & wellness industry. She began her career in clinical research in the emergency department and transitioned into health coaching to encourage others to live their healthiest life.

Fella Coach

Sean Welch

Certified Health Coach & Bachelors in Health Sciences. Decorated United States Army Veteran: served as a Combat Medic with deployments in Kuwait and Europe. Overcame his own obesity to enter the US Army.

Fella Coach

Meet the Founder

CEO & co-founder

Richie Cartwright

Built and sold a machine learning company working with the UK government. Struggled for six years with binge eating — built a 10,000-follower Instagram community around men’s eating struggles.

Our Investors

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