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About us

of the weight loss game

We started Fella because men were often overlooked in weight loss conversations. The treatment options that did exist ranged from fad diets to gimmick workouts—so we used science to make a Health Repair System that treats the root cause.

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our mission

We’re here to help men live longer, happier, more purposeful lives. We want them to be there for all of life’s important moments, from dancing with daughters at weddings to learning the latest viral dance to embarrass her in front of her friends today.

Our Medical Team

Dr. Rafid Fadul MD, MBA

Board-certified pulmonologist, intensivist and internal medicine physician. Previously the CMO of Wheel. MBA and MD from John Hopkins University

President of Fella Health

Theresa Vergara NP

Theresa is a Certified Nurse Practitioner with a Doctorate in Nursing from Columbia University. She also has a Masters in Human Nutrition, focused on the interplay between sleep and food intake.

Fella Provider

Kelsey Adams NP

Kelsey is a Family Nurse Practitioner with a BA from Stanford & Masters of Nursing from UCSF. She’s had previous clinical & ops exp at several early-stage SF healthcare startups in weight management & men’s health, as well as being a very early NP at a unicorn primary care startup (Forward).

Fella Provider

Our Coaching Team

Dr Becky Richards PhD CPsychol

Becky recently completed post-doctoral research at the University of Cambridge focused on the development of scalable, psychological interventions for obesity. Alongside this, she was a practising Psychologist in a specialist weight management clinic for the National Health Service. Before that, Becky completed her PhD and MSc in Health Psychology with the British Psychological Society and has served as Trustee for the Association for the Study of Obesity (ASO; non-profit).

Fella Psychologist

Dr. Dana Shafir Phd

Dana has a BA, MA, and PhD in Counseling Psychology with a background in the clinical setting as a counselor and psychotherapist, and transitioned full time into health coaching in 2019. She is a licensed therapist in Texas, and has certifications in nutritional therapy, personal training, and health coaching.

Fella Coach

Joanna Ortiz

Joanna is a registered Nurse Practitioner and certified personal trainer with 10 years experience in the health & wellness industry. She began her career in clinical research in the emergency department and transitioned into health coaching to encourage others to live their healthiest life.

Fella Coach

Sean Welch

Certified Health Coach & Bachelors in Health Sciences. Decorated United States Army Veteran: served as a Combat Medic with deployments in Kuwait and Europe. Overcame his own obesity to enter the US Army.

Fella Coach

Dr. Dana Dragone, DCN

Dana has a BSc from the University of Vermont, a MSc from West Virginia University and completed her Doctorate in Clinical Nutrition from the Maryland University of Integrative health in 2020. She is a Registered Dietitian and Certified Aromatherapist and is currently working on completing her 200hr Yoga Teacher Training. For the last year, Dana has been a Health Coach at Calibrate, one of the leading medication-assistance programs for obesity. Prior to that she was the lead dietitian at Stony Brook Southampton Hospital on the East end of Long Island. She also runs her own coaching practice focused on functional nutrition. Dana lives in West Palm Beach (FL) with her partner.

Health Coach

Kim Hildreth

Kim is a NBHWC-certified Health Coach with a BA in Psychology & Nutrition, and a MA in Educational Leadership. For the last year, Kim has been lead coach at an Oxford VR, an Oxford-based startup using Virtual Reality (VR) to tackle serious mental health disorders like PTSD and psychosis. Kim also runs her own coaching practice and has been a professional beach volleyball player for the USA for the past 7 years. Kim lives in Florida with her partner.

Health Coach

Yolanda Banks

Yolanda is a Certified Nutritional Therapist. From 2014 to 2021, she served as Director of Child Nutrition at two charter schools in Dallas, Texas - advocating for better food options for underserved children. She’s deeply aligned with Fella’s mission. She lives in the Dallas-Fort Worth area (TX) with her son.

Health Coach

Jeni Davenport

Jeni has a MSc in Health Science, Community Health and is a national board certified Health and Wellness Coach and Health Educator. Jeni is an Adjunct Professor at San Diego Mesa College teaching certified coaching classes and runs her own coaching practice focused on startup founders & execs. With over 20 years experience, Jeni brings extensive experience working with military, college, non-profit, and corporate populations on self-care, mindset, work-life harmony, value-based leadership development, and stress management. Jeni grew up in rural Arkansas and now lives in sunny San Diego, CA.

Health Coach

Meet the Founder

CEO & co-founder

Richie Cartwright

Built and sold a machine learning company working with the UK government. Struggled for six years with binge eating — built a 10,000-follower Instagram community around men’s eating struggles.

Our Investors

plus the founders of:

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